The Directorate-General for Corporate Communication

It is responsible for managing effective strategic internal and external communications, public relations, media and information flow, drafting appropriate messages, drawing up strategic communication plans for building and maintaining reputation with stakeholders and the public, boosting the corporate excellence, building the MDA's identity, raising job satisfaction and loyalty rates and creating an appealing work environment to attract talent, and creating a unified communication channel in order to empower strategic partners, and build fruitful strategic relations that help achieve the MDA's strategic objectives, and Al Madinah region's goals.